Are you ready to develop your brand like a professional without the overwhelm of analysis paralysis and information overload?


Inspira Communications, LLC is a strategy consultancy invested in the growth and success of small businesses and non-profit organizations. Our work is rooted in strategy (smart brand coaching) to ensure that every marketing piece and branding detail is developed with the consumer in mind.

“I have used this step by step framework and it has helped my brand look professional and made me excited to share my brand.”
- Client in Miami, FL

This self-led course is for you if:

  • You're new at brand development and want to learn how to do it right, like the professionals.
  • You have a business idea and are trying to nail down the name and logo that will accompany your business idea.
  • You have ideas in your head and are not sure how they transfer into your business identity.
  • You need help in identifying and learning about your ideal target audience.
  • You want to know where to begin when it comes to your brand's presence on social media platforms.

This self-led course is NOT for you if:

  • You have successfully developed a business brand in the past.
  • You have hired a marketing specialist or agency to develop your brand.
  • You have been in business for over a year and are happy with where your brand is right now.
“Inspira Communications helped organize my ideas transferring them from my head and making them make sense on paper while adding value from their past experiences.”
- Client in Miami, FL

Yadira Santana-Dowling, M.A


Well versed in the areas of branding and strategic communications, having led strategies for over 18 years in the advertising industry. She has provided expert analysis and consultation for brands such as AARP, Azamara Cruises, Leon Medical Centers, Walgreens, Dunkin’ Donuts, Lincoln Motor Company, Olive Garden, Smuckers, S.C. Johnson, Verizon Wireless, Buick, Volvo, Jaguar, Dr. Scholl’s and many others.
She has developed this Masterclass to help main street businesses put their best foot forward as they start building their brands. Recognizing that new entrepreneurs can use the same expert advice and pointed guidance that national brands use.

Having earned her bachelor of science in organizational behavior management from the Miami University of Ohio, a master’s degree in strategic planning from the Virginia Commonwealth University Brandcenter, and now teaching at the Miami Ad School in Punta Cana, DR, her keen insight and understanding help broaden her ability to teach from experience in an easy and approachable way.

The 5 Critical Lessons You Need To Build Your Brand

Lesson One: Branding 101
Learn a tried and true branding and communication framework to help you clearly share what is unique about your business in ways that are most attractive to your target audience.

Lesson Two: Online Infrastructure
Learn the role of web hosting and URLs for your brand and how to quickly and easily get set up to open your virtual business doors.

Lesson Three: Target Audience
Learn how to create your target universe and identify your sweet spot. We also cover the many ways of researching your target audience, free research tools, social listening exercises and how to mine for insights to build relationship.

Lesson Four: Competitive Research
Learn what type of information to look for when researching your competitors. You will also learn about various free tools that are great to use when researching competitors.

Lesson Five: Social Media
Learn to which social media platforms are best to leverage for your business based on the information you learn about your target audience. How to get started building your online presence and a plan to help you show up consistently is included.

"Your brand is a story unfolding across all customer touch points" - Jonah Sachs

Get the New Brand Masterclassfor only $475
  • 5 easy to follow lessons written in video format, taught by Yadira Santana-Dowling
  • Learn the framework professionals use to communicate the most impactful aspect of your business to the target audience
  • Learn easy and free ways to research your target audience and competitors
  • Gain clarity about your brand and get yourself ready to move confidently onto logo development
  • Release confusion and information overload with lessons curated to include only the most important information for brand building

Buy Now

A $1,000 value!
Due to digital nature of this course, all sales are final.
Not ready to purchase yet? 
Get started with this FREE Brand Development Guide.
“This content is really insightful and extremely helpful when I developed the visual identity of my brand.”
- Client in Bronx, NY